Tata Magic crosses 3 lakh sales mark

Tata Motors has achieved a new feat in its last mile public transport portfolio by reaching a sales mark of 3,00,000 Tata Magic, its most popular public transport vehicle. This is a significant achievement for the Company given that unlike a cargo vehicle, apart from vehicle registration, a passenger transport vehicle also needs permit, an approval issued by a state or regional transport authorities for the use of a passenger transport vehicle. Only on receiving these permits can an operator ply these vehicles on the roads. With the Tata Magic, Tata Motors has been successful in breaking this highly complex structure of the last mile passenger transport vehicle industry with over 85pc market share, in this segment.

Developed on the successful Ace platform, Tata Magic was introduced in June 2007 as India’s first small commercial four-wheeler in last mile public transport. The Tata Magic was designed to offer a comfortable, safe, four-wheeler public transportation mode to the urban and rural areas in a segment which was dominated by three-wheel passenger carriers. Like the Ace brand, the Magic family too has helped uplift many lives and has been a strong contributor to the growth of many entrepreneurs in India.

The Tata Magic enjoys unmatched brand equity in the segment and will contribute towards the Smart Cities programme by providing an all-weather proof, stylish, four-wheeler, safe and comfortable passenger carrier, which is better on emission and provides superior operating economics. Over the years, Tata Magic has earned appreciations from various government stakeholders – district authorities / transport authorities and also Ministry of Urban Development have been endorsing it as an ideal vehicle to replace old three wheelers and uplift the face of last mile public transport in urban & rural markets in India.

Source: Tata Motors